Google Ads Campaigns Targeting
Customers Ready to Act
We prepare search campaigns based on customer intent, appropriate keywords, negative words, ad extensions, and contact and WhatsApp tracking so that the budget goes to the people closest to communication.
Service details
An ad can bring many clicks… but not clients
Spending the advertising budget on Google is very easy, and many companies are surprised when their daily budget runs out without receiving actual communications. The problem lies in targeting very general search terms, the absence of a list of negative words that prevent fake clicks, writing unconvincing advertising texts, or not linking the ads to a quick landing page that is equipped for communication and has complete tracking.
Setting Up and Managing Campaigns With a Performance Focus
We do not just launch campaigns; we configure every ad setting in detail to protect your budget.
Service details
Keyword Research
Identifying precise, high-commercial-value search words typed by customers ready to request your service.
Negative Keywords
Build and update a list of negative words that prevent your ad from appearing to those searching for general information or fake prices.
Campaign Structure
Segmenting services into independent ad groups to match the search keyword with the ad text with 100% accuracy.
Strong Headlines and Descriptions
Writing ad headlines and descriptions that stimulate clicks, prove your credibility, and showcase competitive advantages.
Ad Extensions
Including phone numbers, internal page links, and structured snippets to make your ad appear larger.
City and District Targeting
Direct the budget to specific cities and neighborhoods that represent the actual scope of coverage of your company's services and the location of your clients.
Call and WhatsApp Tracking
Recording every contact click coming from the ad to monitor campaign efficiency and calculate client cost.
Continuous Optimization
Adjusting click prices daily to obtain the highest appearance rate in the first results at the lowest possible cost.
Not Every Click is Worth
Paying For
Performance mindset at ZED means we consider a click that is not followed by a phone call or WhatsApp message as an additional cost that must be reviewed and adjusted.
We review the "Search Terms" report daily to exclude misleading search words, and structure ad campaigns in a way that shows your ads only to serious buyers.
Service details
Elements of our successful campaign:
- ▪ Search Intent Alignment
- ▪ Fast and compelling landing page (Landing Page UX)
- ▪ Accurate conversion and connection tracking (Conversions Setup)
- ▪ Continuous improvement based on cost and communication (Daily Optimization)
Case studies advertisements Google
How we manage and optimize paid search campaigns to achieve the highest return at the lowest communication cost.
Marketing air conditioning services to the customer who is ready to order
How personalized search campaigns helped instant bookings for HVAC maintenance companies.
Furniture transportation campaigns in Saudi Arabia
Make direct connections and reduce fake ad clicks in the crowded moving market.
Services Related and complementary
Successful ads need an excellent landing page and an accurate results tracking system.
Professional website design
Fast landing pages and websites designed to convert to ensure the success and sales of your advertising campaign.
View Service Details →Track conversions and improve performance
Installing and linking communications and WhatsApp measurement tools to accurately know which ads bring in the most sales.
View Service Details →How we actually work on Google Ads campaigns
No black box. These are the steps that genuinely happen from day one, and what you will see at each stage.
We separate intent keywords from curiosity keywords
Not every search deserves budget. We split keywords into three groups: ready to buy, comparing options, and just researching. Budget goes to the first; the rest becomes content instead of ad spend.
A landing page per ad group
An ad about furniture moving inside Riyadh lands on a page about furniture moving inside Riyadh — not the homepage. That lifts conversion rate and lowers cost per click at the same time.
Negative keywords from week one
We read the actual search terms report every week and exclude what spends without returning: "free", "jobs", "wholesale prices". This recovers a large share of the budget without losing enquiries.
We measure the call, not the click
We instrument call and WhatsApp tracking on the ads, so you can see which ad produced a real conversation and which one only produced a click. Decisions after that are based on a number, not a guess.
I want a properly prepared Google campaign
and bring calls to your company?
Contact us today to analyze your current advertising campaign or set up your new advertising account with certified performance experts.