CASE STUDY | Case study

Marketing AC services to customers ready to request service

A detailed case study explaining the challenges faced by the AC Services in the Saudi and Gulf markets, and ZED Marketing's strategy to overcome these obstacles and achieve digital transformation.

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The Problem and Challenges in This Industry

AC repair and maintenance inquiries are highly seasonal and urgent. Customers need immediate assistance when their unit fails. Generic marketing without real-time contact elements leads to high bounce rates and lost leads.

The Solution and Implemented Strategy

We integrated prominent phone call triggers, transparent pricing structures, and quick location coverage check fields. Search ads were segmented by specific maintenance needs (installation, washing, repair) to align with immediate customer intents.

Conversion and Trust-Building Elements

Providing clear, instant contact options in the header and footer.
Simplified explanation of comprehensive maintenance and washing packages.
Developing fast-loading interfaces optimized for weak mobile networks.
Including real client reviews to boost technician credibility.

Examples of Projects We Executed in This Industry

AC Services

Naseem Al Sharq Air Conditioning

A website for air conditioning services that displays maintenance, installation, and services in a clear and appropriate manner for immediate customer requests.

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AC Services

United Gold Air Conditioning

Taqeef’s website is optimized to receive search campaigns, with services and communication buttons clearly displayed.

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AC Services

Al Yusr Air Conditioning

Designing a website for air conditioning services with attention to the mobile experience, clarity, and speed of communication.

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AC Services

Al Daghariy Air Conditioning

An air conditioning services website offering maintenance, installation, and cleaning, with content suitable for searching and converting.

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Case Study Summary

Industry: AC Services
Number of Projects: 4 projects

Services Used

Website DesignServices contentGoogle Ads ReadySEOCall and WhatsApp buttons

Outcome and Achieved Impact

Higher visibility of services to customers
Better browsing on mobile
Preparing local SEO for organic appearance
Full traceability of ad campaigns

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